“For Those with Mettle.”

10th Mountain Coffee & Roasters is a tribute to the 10th Mountain Division soldiers of Camp Hale during WWII.

Each Roast is named after an iconic training hut (Mountain Star Roast, etc.).

I built the logo based off of a military typeface from the time period – and curated images that I felt evoked the “grit” and “mettle” of the division.